As a cat lover, you are committed to your cat’s health and wellbeing. So you believe only high quality cat food is good enough: both nutritious and delicious!
PURINA® PRO PLAN® therefore developed a 100% complete and balanced dry cat food to help keep your cat in good condition. And that’s not all! With the launch of the new PURINA® PRO PLAN® NutriSavour™ wet food range, you can offer your cat the best of both worlds: exceptional nutrition, delicious taste.
We are looking for 3,000 cat owners who would like to try PURINA ® PRO PLAN® and the new NutriSavour™ range. Interested? Subscribe to this campaign before 14/12/2014 !
>> DISCOVER THE PRODUCT
Open your pack and get to know the product. Share your first impression, upload a picture/video when you open the pack
>> INVITE YOUR FRIENDS
Help other people, get to know the product and let us know each time you spoke about it through a report
Let them discover the product as well. It will only make your experience more fun!
Use the talktools
Comment on the blog
>> COMPLETE THE END SURVEY
Tell us about your conversations, the responses you received by completing the end-survey
Step 1: Discover PURINA® PRO PLAN® NutriSavour
Feed your cat PURINA® PRO PLAN® and the new NutriSavour ™ wet pouches for several weeks and observe your cat. You can write your own opinion in a testimonial on our campaign page and upload pictures in the Photo Corner.
Step 2: Share your experience with your family, friends and colleagues.
Share PURINA® PRO PLAN® samples
Hand out consumer guides with discount coupons.
Use the market research booklet to conduct mini-surveys; you can enter your findings on the campaign page.
Write reviews on online webshops.
Step 3: Keep us posted
Your opinion is valuable to us! Go to our campaign page and...
Report your conversations via the button ‘Reports’.
Paste the URL under the button ‘Review’ so we can find your online post.
Fill out our mid and end survey; you will receive those by email.
Check our campaign blog for the latest updates and PURINA® PRO PLAN® information.
More campaign info
Your cat deserves high quality nutrition which is why PURINA® PRO PLAN® works with a team of 350 vets and nutritionists in order to combine high quality ingredients to help support your cat’s health throughout her life. The dry cat food range already offers various diets specially formulated for each life-stage and different lifestyles.
Now, PURINA® PRO PLAN® has launched its new NutriSavour™ range. This new complete and balanced wet cat food combines the exceptional nutrition you want with a variety of tender chunks with meat or fish in gravy that your cat will love.
PURINA® PRO PLAN® NutriSavour™ STERILISED with chicken in gravy
PURINA® PRO PLAN® NutriSavour™ HOUSECAT salmon in gravy
PURINA® PRO PLAN® NutriSavour™ DELICATE with ocean fish in gravy
PURINA® PRO PLAN® NutriSavour™ JUNIOR with turkey in gravy
What can you expect?
Just for you:
2 x PURINA® PRO PLAN® NutriSavour ™ wet food multipacks (STERILISED, HOUSECAT, DELICATE or JUNIOR)
1 x PURINA® PRO PLAN® dry cat food (1.5kg) (STERILISED, HOUSECAT, DELICATE or JUNIOR)
1 campaign guide containing exclusive Insider information
A number of ‘talk tools’ you can hand out to the members of your family, relatives, friends and colleagues:
PURINA® PRO PLAN® CAT works with a team of 350 vets and nutritionists dedicated to creating leading-edge diets with scientifically PROVEN benefits for cats.
Thanks to PURINA® PRO PLAN® scientific expertise you are able to invest daily in your cat’s life-long health.
PURINA® PRO PLAN® offers a wide range of dry cat food specially formulated to offer a complete and balanced diet for your cat: JUNIOR, ADULT, ADULT 7+, STERILISED, DELICATE, LIGHT, DERMA PLUS, DENTAL and HOUSECAT.
As for wet food, PURINA® PRO PLAN® has launched the new NutriSavour ™ range, a new complete and balanced wet cat food that combines the exceptional nutrition you want with a variety of tender chunks with meat or fish in gravy that your cat will love: JUNIOR, STERILISED, DELICATE and HOUSECAT
The International Society of Feline Medicine (ISFM) recognises PURINA® PRO PLAN® nutritional contribution to feline well-being.