The 3 Week Challenge is a Purina ONE® mission to help more cats lead happier, healthier lives. With Purina ONE®, you could see a visible difference in your cat's health. But don't just take our word for it...
Complete the challenge yourself (along with friends) by feeding your cat Purina ONE® for 3 weeks.
We’re looking for 1,000 Insiders – and their cats of course – to commit to the Purina ONE® 3 Week Challenge and record the results.
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Would you and your cat like to take part in the 3 Week Challenge with Purina ONE®? Subscribe to this campaign before 24/03/17.
>> DISCOVER THE PRODUCT
Open your pack and get to know the product. Share your first impression, upload a picture/video when you open the pack
>> INVITE YOUR FRIENDS
Help other people, get to know the product and let us know each time you spoke about it through a report
Let them discover the product as well. It will only make your experience more fun!
Use the talktools
Comment on the blog
>> COMPLETE THE END SURVEY
Tell us about your conversations, the responses you received by completing the end-survey
The 3 Week Challenge is a Purina ONE® mission to help more cats lead happier, healthier lives. You could see visible results week by week.
TODAY Start your cat with Purina ONE®
With its delicious taste and high quality ingredients, Purina ONE® will provide your cat with all the nutrients she needs, and the flavours she loves.
WEEK ONE High levels of energy and vitality
You could see your cat’s energy and vitality levels increase aided by the high quality, complete and balanced nutrition of Purina ONE®.
WEEK TWO A healthier* digestion *Compared to a product without chicory
Purina ONE® contains chicory, a natural ingredient that is proven to help improve digestive health. Thanks to appropriate fire sources and the high digestibility of Purina ONE®, you could also notice that your cat is passing smaller, firmer stools.
WEEK THREE Healthy skin, shiny coat, bright eyes
Purina ONE® contains specific nutrients – including Omega 3 & 6 fatty acids and essential vitamins and minerals – to help keep your cat’s skin healthy and her coat shiny. A high level of antioxidants also helps support bright, healthy eyes.
FINISH Strong natural defences
Purina ONE® Bifensis® formula contains beneficial functional bacteria proven to help support your cat's natural defences by helping to support natural antibody production.
More campaign info
During your Entry Survey, you will let us know the age and dietary requirements of your cat; we will then tailor your VIP pack to your cat's life stage or lifestyle.
For you and your cat
2x 800g Purina ONE® dry cat food (this is enough to feed your cat for 3 weeks)
1x Campaign Guide
For your friends
1x Market Research Booklet
5x 3 Week Challenge Trackers (with voucher)
3x 50g Purina ONE® dry cat food samples
What can you expect?
What do we expect from you and your cat over this campaign? There are three main steps:
STEP 1 – Take part in the 3 Week Challenge The 3 Week Challenge starts after your cat has completed the transition period, and is eating Purina ONE® exclusively, every day for 3 weeks. You'll receive little reminders from The Insiders team to help you track your cat's journey and keep you on course with the 3 Week Challenge.
STEP 2 – Tell us everything There are many ways for you to tell us about your experience with Purina ONE® and the 3 Week Challenge, all of which can be easily accessed by using the tabs at the top of the campaign page. Reviews, Campaign Blog, Photo Gallery – and End Survey.
STEP 3 – Share your cat’s experience Now it’s over to you. By now, you and your cat will have a strong opinion of Purina ONE® and so we want you to tell your fellow cat lovers all about it. Here's how you can spread the word about Purina ONE®:
Invite your friends to join you in the 3 Week Challenge by using your 3 Week Challenge Trackers (with a £1 off voucher).
Use your Market Research Booklet to get your friends' opinions.
Report back to us on the campaign page, using the Research tab.
The facts in a list
Purina ONE® caters for every kind stage of your cat’s life, whether that’s kitten, senior, or anywhere in between, and knows exactly what is best for your cat.
So, whether it’s her vital functions, muscle mass and skeleton that needs protecting as she develops, or perhaps your furry friend’s sensitive coat that requires looking after in their golden years, you can rely on Purina ONE® to take care of your cat.