Nappy rash is the most common skin complaint developed during infancy – with almost every baby developing symptoms at least once during the first 3 years of life1 Bepanthen Nappy Care Ointment was specially developed for use at every nappy change to protect your baby from the causes of nappy rash, and care for their soft and gentle bottoms, particularly at night when the nappy is likely to be on for the longest.

We’re looking for parents who would like to discover the benefits of Bepanthen Nappy Care Ointment cream and share their experiences with other parents.

1 WebMD. Diaper Rash Available at Accessed August 2017

What can you expect?

Your Bepanthen VIP Pack will include the following:

For you:

  • 1 x tube of Bepanthen Nappy Care Ointment (30 grams)
  • 1 x 12-page Campaign Guide including a discount voucher

To share with other parents:

  • 10 x Bepanthen Nappy Care Ointment samples (3.5 grams)
  • 5 x information leaflets
  • 1x discount voucher 

Campaign overview

Step 1. Discover Bepanthen

We want you to really get used to the product and discover the benefits of using Bepanthen on your baby.

Step 2. Share your experiences

Once you’ve formed an opinion about Bepanthen and have used it for a little while, we want you to start spreading the word to other parents, both offline and online.

Step 3. Report yours and your networks’ experiences with Bepanthen

Once you – and everyone around you has discovered the benefits of Bepanthen Nappy Care Ointment, we want to hear about your own experiences and conversations.

Protect your baby from the causes of nappy rash

Using a barrier cream like Bepanthen Nappy Care Ointment helps protect your baby's skin from the causes of nappy rash, meaning that nappy rash doesn’t have to happen.

Bepanthen helps protect your baby’s bottom in a number of ways:

  • Forms a protective and breathable barrier to reduce the contact your baby’s skin has with irritants
  • Free from antiseptics, fragrances, colours and preservatives      
  • Can be used at every nappy change including that for premature babies
  • Contains Pro Vitamin B5 which gently aids natural recovery of sensitive skin while keeping it soft, smooth and moisturised
  • The water-in-oil formulation helps keep the skin healthy and hydrated, which is essential to maintain its natural protective barrier

Bepanthen helps put nappy rash to bed






12 Oct



16 Nov