Insiders, this is one of our most complete cat campaigns so far, and we have no doubt that if you are a cat owner you will find the perfect selection of food for your furry friend here!
We are looking for 254 owners and their cats to try PURINA® PRO PLAN® range of dry and wet food and share their experience online.
Are you interested? Then simply register before 12 October to be a candidate:
DISCOVER THE PRODUCT
SHARE THE FUN
COMPLETE THE END SURVEY
Open your pack and get to know the product. Share your first impression with us and on social. Add an unboxing picture or video!
Get the word out: take pictures, share on social media, tag, hashtag, surprise your followers.
Write Testimonials to inform other people about your experience and helpful, detailed opinion.
Tell us all about your online posts! Send us a report each time on what you've posted where.
Give us your final opinion and experience about this product and this campaign by completing the end-survey
PURINA® PRO PLAN® believes nutrition is the best foundation for a long, healthy life. By harnessing the power of science, they can help you meet the nutritional needs of your cat, giving him or her expert support day in, day out.
More than that, PURINA® PRO PLAN® understands that every cat deserves nutrition that’s expertly formulated to support his or her health at each life stage. By ensuring your cat gets the right nutrients in the right quantities depending on their condition, you can help her live every moment to the fullest.
In this campaign, you will discover products especially developed to give the nutrition your cat needs – from early age kittens to senior pets – and have the opportunity to share your opinion with other cat owners.
In your pack from The Insiders, you’ll find one of the below combinations of food - dependant on your cat’s life stage or condition*
Group 1 - Kitten:
1x PURINA® PRO PLAN® Original Kitten (dry food)
1x PURINA® PRO PLAN® Nutrisavour (wet food)
Group 2 – Adult Housecat:
1x PURINA® PRO PLAN® Original Adult (dry food)
1x PURINA® PRO PLAN® Nutrisavour Housecat (wet food)
Group 3 - Delicate:
1x PURINA® PRO PLAN® Delicate Adult (dry food)
1x PURINA® PRO PLAN® Nutrisavour Delicate (wet food)
Group 4 - Sterilised:
1x PURINA® PRO PLAN® Sterilised Adult (dry food)
1x PURINA® PRO PLAN® Nutrisavour Sterilised (wet food)
Group 5 - Senior:
1x PURINA® PRO PLAN® Sterilised Senior (7+) (dry food)
1x PURINA® PRO PLAN® Nutrisavour Sterilised Senior (7+) (wet food)
*we’ll select the ideal pack for you based on your Entry Survey’s answers
DISCOVER PURINA® PRO PLAN®
Start feeding* your cat with PURINA® PRO PLAN® product and share your first impressions with others. Post photos of your cat enjoying the new food, and comment on our blog. You can even spread the word on Social Media by using the campaign’s hashtag: #ProPlanMixedInsiders
SHARE your Opinion
No one can read your cat better than you! So, give us your opinion by submitting on the campaign page your My Testimonial - your personal review of how you've found PURINA® PRO PLAN®. Our Online Review Coach will give you feedback to help you make it the best it can be!
TELL the World
Once your My Testimonial has been approved by the Online Review Coach, you're ready to post your review online! Head to the Online Review tab on the campaign page and copy & paste your review to the available retailer links.
* Gradually transition across from your cat’s current food to the PURINA® PRO PLAN®, and feed the recommended daily amount for their body weight, split between meals they have during the day. Find the transition and feeding guide info on the Campaign Guide you’ll receive in your VIP pack.
If you’re new to PURINA® PRO PLAN®, we strongly recommend introducing new food gradually, slowly increasing the amount of new food over a period of seven to 10 days and decreasing the amount of the old food. Most cats prefer the new food to be introduced in a separate bowl, rather than mixing it in with their current food. Introduce PRO PLAN® wet using the same transition approach, after you have transitioned your cat to the dry food. This step-wise approach helps ensure acceptance in even the fussiest of cats! Ensure wet and dry foods are provided in different bowls, as cats don’t like them mixed together. Some cats will take longer than others before they are happy with the new food being introduced. For this reason, we won’t be making the Online reviews button available until the campaign has been live for several days. We will let you know as soon as the Online reviews button becomes live. Feeding quantities required to maintain ideal body condition will vary, depending on age, activity and environment. Monitor your cat’s weight and adjust food amounts accordingly. Clean, fresh drinking water should always be available. To optimise your cat’s health, consult your veterinarian regularly.
Discover and share exciting products with family, friends and colleagues.