3.300 Insiders test Philips airfryer

Countries: Germany, Austria, Switzerland, Netherlands & Belgium Date: April 2012 – July 2012

1. Subscribe

The Insiders subscribed enthusiastically to test Philips Airfryer, an inventive kitchen appliance which fries food without the greasy oil. Fries, meat, desserts.. everything is possible with this device: delicious & (more) healthy.

2. Share your opinion

An insider pack (content differs per country) was sent for free to all testers:

  • Philips Airfryer (+ baking accessory) & warranty letter
  • Recipe booklet
  • Campaign guide
  • Market research booklet (to collect opinions of others)
  • 10 airfryday invitations
  • 15 Infoflyers & coupons for friends

3. Spread the word!

Insiders shared their opinion with family, friends and coworkers and invited them for testing sessions.

“Nothing is as good as a glass of wine in front of the TV in the evening en of course some snacks as well. Maybe not that healthy, but now at least less unhealthy thanks to the airfryer!”

“We had a great meal with everyone this weekend. Everyone is very pleased, you can make everything in it! We even made popcorn!”

On the campaign blog sent in pictures and recipe ideas were placed and conversations about the Philips Airfryer took place between testers and other enthusiasts. The testing Insiders kept us informed about their opinion and the reaction of others by sending in reports.


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