7.000 Insiders test NIVEA Q10

Country: France Date: April 2012 – July 2012

1. Subscribe

Many interested Insiders subscribed to be able to test NIVEA Q10 body or face products .

2. Share your opinion

This Insider Pack (differs for face and body) was sent to all testing insiders for free:

  • NIVEA Q10 face or body products
  • Campaign guide
  • 30 samples
  • 10 quiz cards
  • Market research booklet(to collect opinions of others)
  • 30 Infoflyers

3. Spread the word!

Insiders shared their opinion and experiences with family, friends and coworkers

A shared pleasure and discovery of a new quality product, thank you again insiders and Nivea for this great opportunity!”

Thank you, for making me discover this cream q10: I love it! it suits me and all testers around me  liked it too!!!


On the campaign blog sent in pictures were placed and conversations about NIVEA Q10 took place between testers and other enthusiasts. The testing Insiders kept us informed about their opinion and the reaction of others by sending in reports.



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